APC (Athletes, Parents and Coaches) was featured in the Spring 2020 edition of UNCG Research Magazine. The work, led by Dr Jeff Milroy, builds off of a study funded by the NCAA and U.S. Department of Defense, in which Dr. Milroy and Dr. David Wyrick explored the impact of athlete-coach relationships on concussion disclosure in college athletics.

Aims of this Phase I SBIR project are to collaborate with key stakeholders (e.g., athletes, parents, coaches, scientific experts) to create outlines for digital media messages, review those messages with focus groups to ensure the messages are clearly framed, and provide the intended motivation, develop prototype digital campaigns and asses the feasibility of the prototype in terms of usability, relevance, potential for engagement and appeal to the potential user.

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